With 2.6× annual revenue growth and adoption across Fortune 500 product teams, Knapsack expands its infrastructure platform to meet rising demand for speed, contextualization, and AI-native product delivery.
PORTLAND, OR – WEBWIRE – Thursday, October 9, 2025 Knapsack, the intelligent product engine powering AI-native digital product creation, today announced it has raised $10 million in Series A funding led by Builders VC, with participation from Crosslink Capital, Epic Ventures, Mana Venture, and Lorimer Ventures. This brings the company’s total funding to $20.8 million as it expands its enterprise infrastructure platform to meet the growing demand for faster, more context-aware product delivery in the age of AI.
“ What we’re seeing in the market isn’t a shift — it’s a convergence of forces,” said Mike Rosengarten, Partner at Builders VC. “AI is evolving faster than most organizations can adapt, legacy workflows are collapsing under modern demands, and the next wave of product delivery will belong to the teams that can combine speed, structure, and intelligence. Knapsack has been building toward this moment for years — and they’re positioned to redefine how digital experiences are created at scale.”
AI has raised the bar for speed, scale, and personalization in digital product creation. Despite massive investments in tooling, most enterprise teams struggle to deliver at the pace innovation now demands. Fragmented workflows, risky handoffs, and gaps between design and code limit their ability to adapt quickly and deliver contextualized experiences across brands, channels, and customer segments.
Knapsack replaces this complexity with a real-time, governed environment that connects design, code, and product through a shared foundation. With reusable components, context-rich documentation, and AI-native workflows, teams can design, test, and deliver personalized digital experiences up to 13× faster, moving delivery timelines from months to days.
“ We’re at the beginning of a massive paradigm shift in how digital products get made,” said Chris Strahl, CEO and co-founder of Knapsack. “AI is changing what’s possible — and so, the way we build has to change too. Agentic tools now allow anyone to take an idea and turn it into a shippable product — sometimes in minutes. It’s vibe coding for the enterprise, with the context and guardrails you need to make it actually work: no blank canvas, no static design files, no technical barrier. We’re not just removing friction — we’re rethinking the starting point. Knapsack is the foundation for teams who want to create in code from day one.”
Knapsack’s Intelligent Product Engine (IPE) is now in limited beta, with general availability planned for March 2026. It combines three core capabilities:
- An ingestion engine - launching in the coming weeks, that generates a system of record in days instead of months—accelerating onboarding and enabling digital product and design system teams to move faster from the start
- The MCP Server—already live—which lets teams generate and ship governed experiences using the agentic tools they choose, ensuring alignment with brand, code, and compliance standards.
- A composition playground, launching later this year, that supports fast UI exploration and guided ideation through prompt-based workflows. It leverages proprietary patterns, assets, and guidelines, blending them with industry-standard UI best practices to generate smarter, more context-aware results.
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